Reporting & Analytics

smcvarno
Participant

What is the distinction between Click Rate and Click Through Rate (CTR)

SOLVE

I was looking at the Top Emails report on my HubSpot dashboard.

 

I noticed on this report there were two similar-sounding metrics.

 

Click Rate and Clikc Through Rate.

 

To me, these both sound like one and the same thing - but the values being reported are very different so clearly they are not.

 

Can someone point me towards (or provide) the definition of Click Rate vs Click Through Rate as used by this HubSpot report?

 

 

2 Accepted solutions
Phil_Vallender
Solution
Most Valuable Member | Diamond Partner
Most Valuable Member | Diamond Partner

What is the distinction between Click Rate and Click Through Rate (CTR)

SOLVE

Hi @smcvarno 

 

Click rate is the percentage of people who were delivered your email that clicked through. 

 

Click through rate is the percentage of people who opened your email that clicked through. 

 

So the numbers will be very different. 


Hope this helps.

Phil Vallender | HubSpot Website Agency

View solution in original post

Aakar
Solution
Key Advisor

What is the distinction between Click Rate and Click Through Rate (CTR)

SOLVE

Hi @smcvarno 

 

As @Phil_Vallender mentioned, these are two different metrics.

 

If you hover over the (i) icon on your email dashboard next to click rate & click through rate, you'll find the HubSpot's definition.

 

Screen Shot 2019-02-12 at 11.56.42 AM.png

 

Click Rate: This is the percentage of people who clicked a link in your email out of the people who were delivered your email. 

Click Through Rate: This is the percentage of people who clicked a link in your email out of the people who opened your email.

 

For Example:

Total Delivered: 500
Total Opened: 300
Total Link Click: 200

Click Rate: (200/500)*100 = 40%
Click Through Rate: (200/300)*100 = 66%

Hope it helps.

Thanks

Aakar

 

Aakar Anil
Marketing Technologist
aakar.me | @aakarpost | in/aakarpost

View solution in original post

24 Replies 24
brendonboren7
Participant

What is the distinction between Click Rate and Click Through Rate (CTR)

SOLVE

I'd like to believe this, but your own blog post contradicts this answer. Straight from the HubSpot blog: "CTR = Number of People Who Clicked A Link / Number of Emails Delivered Successfully x 100"


https://blog.hubspot.com/blog/tabid/6307/bid/34132/how-to-improve-email-clickthrough-rate-by-583.asp...

0 Upvotes
leakarimmasihi
Member

What is the distinction between Click Rate and Click Through Rate (CTR)

SOLVE

Hello,

 

I'm having trouble understanding the differences between these two. Reading these definitions, the click rate sounds like the open rate.

Can you please define all three and highlight their differences? 

Thank you!

smcvarno
Participant

What is the distinction between Click Rate and Click Through Rate (CTR)

SOLVE

Thank you for the quick (and concise) reply.

0 Upvotes
Phil_Vallender
Most Valuable Member | Diamond Partner
Most Valuable Member | Diamond Partner

What is the distinction between Click Rate and Click Through Rate (CTR)

SOLVE

My pleasure @smcvarno - please mark as solved Smiley Wink

Phil Vallender | HubSpot Website Agency
0 Upvotes