What is the distinction between Click Rate and Click Through Rate (CTR)

smcvarno · ‎Feb 11, 2019

I was looking at the Top Emails report on my HubSpot dashboard.

I noticed on this report there were two similar-sounding metrics.

Click Rate and Clikc Through Rate.

To me, these both sound like one and the same thing - but the values being reported are very different so clearly they are not.

Can someone point me towards (or provide) the definition of Click Rate vs Click Through Rate as used by this HubSpot report?

Phil_Vallender · ‎Feb 11, 2019

Hi @smcvarno

Click rate is the percentage of people who were delivered your email that clicked through.

Click through rate is the percentage of people who opened your email that clicked through.

So the numbers will be very different.

Hope this helps.

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Aakar · ‎Feb 12, 2019

Hi @smcvarno

As @Phil_Vallender mentioned, these are two different metrics.

If you hover over the (i) icon on your email dashboard next to click rate & click through rate, you'll find the HubSpot's definition.

Click Rate: This is the percentage of people who clicked a link in your email out of the people who were delivered your email.

Click Through Rate: This is the percentage of people who clicked a link in your email out of the people who opened your email.

For Example:

Total Delivered: 500
Total Opened: 300
Total Link Click: 200

Click Rate: (200/500)*100 = 40%
Click Through Rate: (200/300)*100 = 66%

Hope it helps.

Thanks

Aakar

Aakar Anil
Marketing Technologist
aakar.me | @aakarpost | in/aakarpost

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smcvarno · ‎Feb 11, 2019

Thank you for the quick (and concise) reply.

Phil_Vallender · ‎Feb 11, 2019

My pleasure @smcvarno - please mark as solved

Reporting & Analytics