What is the distinction between Click Rate and Click Through Rate (CTR)

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New Contributor

I was looking at the Top Emails report on my HubSpot dashboard.

 

I noticed on this report there were two similar-sounding metrics.

 

Click Rate and Clikc Through Rate.

 

To me, these both sound like one and the same thing - but the values being reported are very different so clearly they are not.

 

Can someone point me towards (or provide) the definition of Click Rate vs Click Through Rate as used by this HubSpot report?

 

 

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Community Thought Leader | Diamond Partner

Hi @smcvarno 

 

Click rate is the percentage of people who were delivered your email that clicked through. 

 

Click through rate is the percentage of people who opened your email that clicked through. 

 

So the numbers will be very different. 


Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
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Community Thought Leader | Diamond Partner

Hi @smcvarno 

 

Click rate is the percentage of people who were delivered your email that clicked through. 

 

Click through rate is the percentage of people who opened your email that clicked through. 

 

So the numbers will be very different. 


Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
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New Contributor

Thank you for the quick (and concise) reply.

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Community Thought Leader | Diamond Partner

My pleasure @smcvarno - please mark as solved Smiley Wink

Phil Vallender | Inbound marketing for B2B technology companies
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New Contributor

Hello,

 

I'm having trouble understanding the differences between these two. Reading these definitions, the click rate sounds like the open rate.

Can you please define all three and highlight their differences? 

Thank you!

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Esteemed Contributor

Hi @smcvarno 

 

As @Phil_Vallender mentioned, these are two different metrics.

 

If you hover over the (i) icon on your email dashboard next to click rate & click through rate, you'll find the HubSpot's definition.

 

Screen Shot 2019-02-12 at 11.56.42 AM.png

 

Click Rate: This is the percentage of people who clicked a link in your email out of the people who were delivered your email. 

Click Through Rate: This is the percentage of people who clicked a link in your email out of the people who opened your email.

 

For Example:

Total Delivered: 500
Total Opened: 300
Total Link Click: 200

Click Rate: (200/500)*100 = 40%
Click Through Rate: (200/300)*100 = 66%

Hope it helps.

Thanks

Aakar

 

Aakar Anil
Marketing Technologist
aakar.me | @aakarpost | in/aakarpost
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Regular Contributor

Hello, in these definitions

 

Click Rate: This is the percentage of people who clicked a link in your email out of the people who were delivered your email. 

Click Through Rate: This is the percentage of people who clicked a link in your email out of the people who opened your email.

 

I highlighted the font in red where I found the difference in the definitions, however it still isn't clicking for me. How can someone click a link on an email delivered, but not opened? that's one in the same to me. 

 

Can anyone hlep clarify?

 

Sorry if I missed some explaination... thank you!

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Occasional Contributor

Kate - I have the exact same blip in understanding the difference.  How can someone that was delivered an email, click on the link?  They would have had to have opened it, no?    I also don't understand.  

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New Contributor

I know this is a little older than your last reply, but if someone else sees this, hopefully it will help them understand.

 

The number of clicks does not change. If 5 people clicked a link, 5 people clicked a link. They would also have opened the email.

 

The number that those clicks are being divided by is changing (total number of emails vs total number of opened emails).

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Regular Contributor

thanks!!

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Regular Contributor

YES! THANK YOU! @Aakar  THIS is the explanation I needed. Thanks for taking the time!

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