What is "views" metric in campaign analytics

[OfirD]

Hello,

When I enter my campaign analytics  (the campaign only includes tracking Url) there is a "traffic" section below that shows me number of "views". I would like to know what is the meaning / definition of that metric? Views of the link (like impression) / views of the website / something else?

Thanks!

 

[kvlschaefer]

Hi @OfirD,

Thanks for reaching out! 

Sessions are the number of sessions associated with the campaign (measure more analytics activity) and page views occur when a website is loaded or reloaded. This is why we can see more views than sessions on a campaign. You can read more about campaign metrics here: Analyze your campaign performance

I hope this helps!

Best,

Kristen