UTMs appearing in page path / landing page path on GA4

[martinelli95]

Hi all, I hope this is a straight forward question.

On both Google Ads and DV360 (display) we've added HubSpot UTM parameters. 

When I look at data in GA4 and break it out by Landing Page + query string and Page path + query string  it shows the full UTMs.

Is this normal? Shouldn't they drop off?

For example, instead of just showing me data for my homepage 

"/it-it/" 

It shows data for each and every utm....

E.g.  /it-it/?hsa_acc=7056.....

Is this normal? Should I be using another dimension in GA4?

Thanks in advance.

[TomM2]

Hey @martinelli95 this is a pretty common issue with GA. You need to configure your GA instance to ignore these queries. There's a good few guides on this online, such as this one. 

[martinelli95]

Hi Tom, Thanks for the response. To my knowledge, this feature is unavailable in GA4. 

[Ben_M · Accepted solution]

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@martinelli95 wrote:

Hi Tom, Thanks for the response. To my knowledge, this feature is unavailable in GA4. 

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For GA4, you could follow this tutorial: https://www.analyticsmania.com/post/exclude-url-query-parameters-in-google-analytics-4/ . Or if you are using Looker Studio, which I do recommend in most instances for clients, then you can use regular expression functions to remove query string parameters in your reporting for a cleaner report.

[martinelli95]

Hi Ben,

Thanks. So based on your response, this is indeed normal / expected behavior to see the hubspot utms?

And then I can use the tutorial to work around it (or looker studio) until GA4 comes up with a default solution.

 

[Ben_M]

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@martinelli95 wrote:

Hi Ben,

Thanks. So based on your response, this is indeed normal / expected behavior to see the hubspot utms?

And then I can use the tutorial to work around it (or looker studio) until GA4 comes up with a default solution.

 

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Yes - Those specific query parameters you mention for hsa_acc are tied to an id of an account in your system and helps hubspot to identify the end user. They are not necessarily UTMs, but just a url parameter (any value stored after the question mark in a URL). To compare, a UTM is a type of URL parameter that helps you identify traffic for search engines whereas this URL parameter is specific to the Hubspot app.