UTM Parameters Source- Difference between Other and PaidSOLVE
11-06-2019 10:17 - edited 11-07-2019 09:14
When researching a specific UTM campaign under Analytics Tools > Traffic Analytics > UTM Parameters, we are wondering what the difference is between "Other campaigns" and "Paid search". When we look at Customers from "Other Campaigns", it shows their First Seen Page as a Paid URL with the correct parameter so why is the Source showing it as "Other"?
Any help would be appreciated!
Solved! Go to Solution.