Reporting & Analytics

RLaub
Contributor

UTM Parameters - HubSpot passing or not?

SOLVE

I could use some clarity on whether HubSpot strips UTMs or not. This article says it does

"Please note: the following behavior is expected for analytics properties:

HubSpot strips UTM parameters and anchors links from visited URLs on contact records. As a result, for analytics properties whose values contain a URL, the values won't contain UTM parameters or anchor links.."

 

But, I'm seeing properties in my contact records like this:

 

RLaub_0-1709139312575.png

So, two questions:

1. Isn't it passing in the UTMs in the page seen properties? I'm confused because the article says it strips them.

2. Does it also use those parameters to populate source and drill downs?

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2 Accepted solutions
Jnix284
Solution
Hall of Famer

UTM Parameters - HubSpot passing or not?

SOLVE

@RLaub from past experience, HubSpot has stripped out UTMs on contact records, they're usually only visible via website traffic analytics > other campaigns.

 

It's possible they changed the properties for first and last page seen to include UTMs, which would be nice for tying back attribution from the contact record directly, based on your screenshot I don't think it will show in original source drill downs, but it's possible it could be in Original source since that has a full URL like first/last seen.

 

At the bottom of the KB article, there's an option to submit feedback - you can ask whether the information about UTMs is outdated and the KB team will flag it for update.

 


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Jennifer Nixon

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karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

UTM Parameters - HubSpot passing or not?

SOLVE

Hi @RLaub,

 

Adding to @Jnix284's answer, here's a good overview of how HubSpot looks at utm parameters in general: https://knowledge.hubspot.com/reports/understand-hubspots-traffic-sources-in-the-traffic-analytics-t...

 

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

View solution in original post

5 Replies 5
Jnix284
Solution
Hall of Famer

UTM Parameters - HubSpot passing or not?

SOLVE

@RLaub from past experience, HubSpot has stripped out UTMs on contact records, they're usually only visible via website traffic analytics > other campaigns.

 

It's possible they changed the properties for first and last page seen to include UTMs, which would be nice for tying back attribution from the contact record directly, based on your screenshot I don't think it will show in original source drill downs, but it's possible it could be in Original source since that has a full URL like first/last seen.

 

At the bottom of the KB article, there's an option to submit feedback - you can ask whether the information about UTMs is outdated and the KB team will flag it for update.

 


If my reply answered your question please mark it as a solution to make it easier for others to find.


Jennifer Nixon
0 Upvotes
RLaub
Contributor

UTM Parameters - HubSpot passing or not?

SOLVE

@Jnix284 it's not showing in original source or latest source. But, it's showing in the drill downs. In my case, what's put in the drill-downs are my UTMs from a click on an other source (a separate application on click of a pop-up). So, wouldn't that mean it's not stripping them but using them for those "analytics properties"?

Jnix284
Hall of Famer

UTM Parameters - HubSpot passing or not?

SOLVE

Hi @RLaub you're right, I wasn't seeing the full URL in the drilldown and didn't realize it was populating the actual campaign/medium from the UTM in those properties.

 

I've actually not run into this before, I'm not sure if it's a global change or possibly a change to new accounts only, or something else entirely.

 

@karstenkoehler thanks for sharing the KB for UTMs, any insight why it's not stripping these down as shown in this KB:

Jnix284_0-1709156445921.png

 




If my reply answered your question please mark it as a solution to make it easier for others to find.


Jennifer Nixon
karstenkoehler
Hall of Famer | Partner
Hall of Famer | Partner

UTM Parameters - HubSpot passing or not?

SOLVE

@RLaub @Jnix284 I can't make sense of that contradiction either and would probably take it to HubSpot support for clarification.

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

UTM Parameters - HubSpot passing or not?

SOLVE

Hi @RLaub,

 

Adding to @Jnix284's answer, here's a good overview of how HubSpot looks at utm parameters in general: https://knowledge.hubspot.com/reports/understand-hubspots-traffic-sources-in-the-traffic-analytics-t...

 

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.