UTM Code Tool SuggestionsSOLVE
Nov 1, 2017 12:35 PM
I have some feedback and suggestions for the UTM code builder too. I am working on launching a huge digital campaign and need to create a lot of UTMcodes that only vary by the content field (for different creative/ad sizes); however, the current Hubspot tool does not make it easy to create slight variations to the code. When creating new codes I actually have to re-enter all the content into all the fields each time with the exception of the URL at the top of the form - that remains when selecting "Create new code." Other UTM code generator tools I have used actually preserve the contents of all the fields and allow one to just make slight edits before generating a new code - this saves a ton of time! As a result of using Hubspot, this process is taking me way longer than using other UTM code builders - I literally have to re-type everything each time. Not to mention, the process of reentering all this content introduces more errors into the process and enables users to make more mistakes/typos. So, adding some function/option that allows one to just "tweak" the code or create a completely new code would be ideal.
Lastly, when trying to manage all the codes generated for a given campaign, using the Tracking code URL dashboard, I am only able to see three fields - Campaign Name, Source and Medium. However, the dynamic/unique portions of the UTM code for a campaign (like the one I am working on) are not displayed. It is the Content and Term fields (at the end) that will actually differentiate each code/creative from one another. Furthermore, if I notice I made a mistake in a UTM code: (1) it is difficult to find the code I want within this dashboard because the unique portions of the code are not displayed - I have to use the "Search" tool to find the one I want and (2) when I do find the code I want, I have to delete it and recreate whole new code versus just fixing the error.
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