Reporting & Analytics

GAnoh
Member

Tracking offline conversions with Zapier and Hubspot

SOLVE

Hi, I am would like to send 'offline conversions back to google ads through Zapier' and I am facing an issue within Zapier with finding the gclid to attach to a deal. My understanding is that the gclid is not attached to the deal in hubspot, and I would like to know how to solve this issue. Do I need to create an automation within Hubspot? I am really not sure and would like to know what the best way is, is to achieve this

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1 Accepted solution
Chriso-mwx
Solution
Guide | Platinum Partner
Guide | Platinum Partner

Tracking offline conversions with Zapier and Hubspot

SOLVE

Hey @GAnoh , 

 

thank you for reaching out to the community. If I understand you correctly, there is actually no need for Zapier. You can sync Conversion Events back to Google by using the Lifecycle Stage. It is fully described in this help article here:

https://knowledge.hubspot.com/ads/create-and-sync-crm-lifecycle-events-with-your-google-ads-or-faceb...

 

Depending on what signals you want to track as an conversion event to Google, you might want to create an automation/workflow to set a certain Lifecycle Stage. I've made a slide explaining that concept in the past to illustrate:

 

B2995E68-2404-4614-B11C-5D3223AE2391.jpeg

 

In this case an SQL is set by a workflow and then it triggers the conversion event to one of your networks. 

 

Does that help you case or am I missing some important information here?

 

Cheers, 

Chriso

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2 Replies 2
Chriso-mwx
Solution
Guide | Platinum Partner
Guide | Platinum Partner

Tracking offline conversions with Zapier and Hubspot

SOLVE

Hey @GAnoh , 

 

thank you for reaching out to the community. If I understand you correctly, there is actually no need for Zapier. You can sync Conversion Events back to Google by using the Lifecycle Stage. It is fully described in this help article here:

https://knowledge.hubspot.com/ads/create-and-sync-crm-lifecycle-events-with-your-google-ads-or-faceb...

 

Depending on what signals you want to track as an conversion event to Google, you might want to create an automation/workflow to set a certain Lifecycle Stage. I've made a slide explaining that concept in the past to illustrate:

 

B2995E68-2404-4614-B11C-5D3223AE2391.jpeg

 

In this case an SQL is set by a workflow and then it triggers the conversion event to one of your networks. 

 

Does that help you case or am I missing some important information here?

 

Cheers, 

Chriso

GAnoh
Member

Tracking offline conversions with Zapier and Hubspot

SOLVE

Hello Chriso,

 

thanks for your reply.

 

From what I understand, I need to create events for this in HS, and my package does not allow mw to do that. So this is why I am going through Zapier.

 

Best

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