Tracking evolution of leads from tradeshows and offline programs

[LTouzAMP]

How are you tracking the evolution of your leads coming in from tradeshows or other offline events/programs? How are you demonstrating the sales impact of your events and seeing how those prospects are moving through the funnel? As all marketers know, showing ROI is key.

[Ben_M · Accepted solution]

We use campaigns.

[YiannisPètevis]

I would suggest using momencio (www.momencio.com). It ensures that every lead during events is captured, enriched, and primed for conversion, simplifying the process of connecting with attendees and exhibitors. With access to essential data, you can evaluate what strategies were effective and identify areas for improvement; optimizing sales strategies, effectively engages leads, and accelerates the closing of deals. Additionally, momencio seamlessly integrates with tools like HubSpot, enhancing overall efficiency and productivity. 

[LDebbaut2]

HI, We have a full YT demo on how you can set up reports for your tradeshows in HubSpot: https://www.youtube.com/watch?v=ZNUxB2MFK9o 

I hope this helps! If there is any additional topics that you would like to see content on, let us know for sure 😉 

Enjoy Your Day!

[deepikaverma · Accepted solution]

Hi @LTouzAMP ,

Thank you for reaching out to the community. Once you have the leads from the trade show/ offline events you can import/ scan those leads to the Hubspot set their Lifecycle stages based on the type of event they attended or any action they had taken in that event. Or you can nurture those leads and see their progress in the Reports and Dashboards.

Thanks!

[Ben_M · Accepted solution]

We use campaigns.