I'd want to collect data analytics about conversions and referrals on my website externally-hosted; for example, I'd like to know how many conversions come from organic traffic and how many from DEM campaigns. Is it possible using Hubspot tracking code have this kind of info? Can I use / Should I use a smart CTA button embedded on my website? Should I use Google Analytics?
You may track conversions in HubSpot on externally hosted pages which have the HubSpot tracking code installed. And yes, referrals tracking is part of that.
Q: I'd want to collect data analytics about conversions and referrals on my website externally-hosted; for example, I'd like to know how many conversions come from organic traffic and how many from DEM campaigns. Is it possible using Hubspot tracking code have this kind of info? Can I use / Should I use a smart CTA button embedded on my website? Should I use Google Analytics??
Short A: n/a
Longer A:
The HubSpot Analytics available to you depends on which HubSpot tier you use -- web analytics are only available at the Marketing Pro and Enterprise levels.
Google Analytics is typically a good thing to have as long as you're willing to learn how to read em.
Thanks for the answer! I use Marketing Hub Professional. I still don't understand if conversion tracking is available with Hubspot hosted websites only or if I can track it also on externally-hosted websites. Can I track my audience and conversions referrals?
You may track conversions in HubSpot on externally hosted pages which have the HubSpot tracking code installed. And yes, referrals tracking is part of that.