Tracking conversions on externally-hosted website

[michela]

I'd want to collect data analytics about conversions and referrals on my website externally-hosted; for example, I'd like to know how many conversions come from organic traffic and how many from DEM campaigns.
Is it possible using Hubspot tracking code have this kind of info?
Can I use / Should I use a smart CTA button embedded on my website?
Should I use Google Analytics?

Thanks in advance!
Michela

[MFrankJohnson]

Q: I'd want to collect data analytics about conversions and referrals on my website externally-hosted; for example, I'd like to know how many conversions come from organic traffic and how many from DEM campaigns. Is it possible using Hubspot tracking code have this kind of info? Can I use / Should I use a smart CTA button embedded on my website? Should I use Google Analytics??

Short A: n/a

Longer A:

The HubSpot Analytics available to you depends on which HubSpot tier you use -- web analytics are only available at the Marketing Pro and Enterprise levels.

Google Analytics is typically a good thing to have as long as you're willing to learn how to read em.

Regarding smart CTA referral sources ...
- see [eBook] Perfect HubSpot Hacking CTA Referral Sources

Hope that helps.

Help answer your question? If so, remember to accept this solution now.

Best,
Frank

Chief HubSpot Consultant

---

MFrankJohnson.com | Perfect HubSpot Series | Connect on LinkedIn

Help find posts quickly ... accept this solution now.

[michela]

Thanks for the answer!
I use Marketing Hub Professional.
I still don't understand if conversion tracking is available with Hubspot hosted websites only or if I can track it also on externally-hosted websites.
Can I track my audience and conversions referrals?

Thank you in advance!

Michela

[MFrankJohnson · Accepted solution]

You may track conversions in HubSpot on externally hosted pages which have the HubSpot tracking code installed. And yes, referrals tracking is part of that.

- see Set up your site domains

- see Analyze data in the sources report

- see Analyze your page and blog performance in the website analytics tool

- see Default web analytics dashboard reports

- see The Ultimate Guide to Google Analytics in 2019

Help answer your question? If so, remember to accept this solution now.

Best,
Frank

Chief HubSpot Consultant

---

MFrankJohnson.com | Perfect HubSpot Series | Connect on LinkedIn

Help find posts quickly ... accept this solution now.