Reporting & Analytics

RickyP
Member

Tracking UTM_Content back to original ad

Hi,

We are currently capturing UTM tracking information in our Google Ad URLs using the automated Hubspot UTM tracking.

However, our UTM_Content for some users is showing as a sequence of numbers. See sample below:

Screenshot 2020-07-27 at 12.39.11.png

 

Does anyone know how to utilize the information in the utm_content to match the number back to the ad content which the visitor used to visit our website?

0 Upvotes
2 Replies 2
natsumimori
Community Manager
Community Manager

Tracking UTM_Content back to original ad

Hi @RickyP , thanks for reaching out.

 

I wanted to tag in some Community contributors- @Aakar and @SandyG1 , could you share your ideas here?

0 Upvotes
RickyP
Member

Tracking UTM_Content back to original ad

Thanks @natsumimori