Top 3 powerful ways of using Hubspot fro the early stage B2B SaaS

dai-tokyo
Participant

Hi! What is your top 3 powerful ways of using Hubspot fro the early stage B2B SaaS?

We are getting $1000-3000 MRR potential leads recently - it is time to take off!

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5 Replies 5
natsumimori
Community Manager

Great question @dai-tokyo !

I wanted to tag in @karstenkoehler and @Dan1 here for the discussions- Would you mind sharing your thoughts?

 

*日本語版HubSpotコミュニティー(community.hubspot.jp )も運営していますので、ぜひチェックしてみてください^^ 

JelaniCartfuel
Member

Hi @dai-tokyo!

If you're early stage and getting 1-3k MRR clients I would say the most important thing you can do now is keep your pipeline full and follow up accurately. 

 

I would say lead scoring, setting up proper deal pipelines, and setting up workflows that support those pipelines are the most powerful in your circumstance.

 

Every business is different so your pipelines may look different but if I were setting some up I'd have at the minimum:
Follow Up Needed
Hold/Nurturing 
Set Made

Lost/Bad Fit

Closed 

Then have workflows that support each of those stages to maximize effiency in your sales process. 

Dan1
Top Contributor

Hi @dai-tokyo , 

 

Firstly congrats on the growth!! 

 

I have 2 big ones that have helped us significantly. 

 

1) Setup your renewal pipeline early, inside of HubSpot. Although you are in acquire mode right now, a SaaS business is nothing if it can't retain its customers successfully, so make the most of HubSpot in this area. I recently shared a video on how we use HubSpot workflows to help us manage our renewals pipeline. 

 

2) If you can get a little bit of engineering resource internally put your product data as properties into HubSpot ASAP, eg) Last login date for customers etc. This will pay off  big time in terms of assessing the health of your customers. 

 

I hope this helps,  

 

Dan Currin 

 

Co-Founder 

 

OrgChartHub 

GeoMapper 

 

OrgChartHub & GeoMapper named in the Top 30 HubSpot Apps 

Dan1_0-1626944513082.png

 

 

SRai1
Member

Hi Dan, I'm new to the community but am already loving all your posts, thank you for your contribution!

I'd like to understand what's required to get product data into Hubspot? 

Best, Sif

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Dan1
Top Contributor

Hi @SRai1 , 

 

Thanks for the kind words, really glad they have helped.  

 

We added our product data, oursleves by building an integration with our database. Commiting some engineering resource to it as we knew it would be worth it. Whats more important than ensuring your customers are using your product successfully? Thats the way we see it. 

 

An alternative to building yourself is to use some product analytics solutions like the following: 

Pendo ,  Segement or Intercom

 

But this will still likely require some engineering time. 

 

I hope the extra detail helps you further. 

 

Kind regards, 

 

Dan 

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