Tagging paid traffic: Attributed to Campaigns vs. Actual Google/LinkedIn Data - Preferences?SOLVE
What's the best way to tag and track PPC traffic?
We are a B2B agency running multiple campaigns for multiple clients.
Right now, if we tag ads using the Campaigns tool, any leads will be associated with that campaign but we don't get data about the actual Google ad or LinkedIn campaign the lead came for.
What are your preferences or best practices? How do you report this to your clients? How much detail do they ask for?
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