Social media message attribution
Jul 5, 2017 9:33 AM
I'm working on developing an attribution model for social media at the post level. We are trying to get a better understanding of which posts create new contacts at the first touch level, and also those that convert our contacts to customers (either first or last touch).
I'm not sure how to set this up in reports, or if it is even possible as I haven't been able to find any posts relating to this. Appreciate any help.