Reporting & Analytics

markjnor
Participante

Site search tracking and reporting

resolver

Hi there

 

It would be useful for us to track and report on what keywords website visitors are searching for when using the site search functionality.

 

e.g. a visitor is already on our website, but uses the search function on it to find more info/pages on your site. This information would be great to have to help improve the content and user experience of our website.

 

Also, if the visitor is a known contact in your database, it would be great to assign this history to their contact record/timeline so we can use it for more targeted lead nurturing.

 

Thanks

Mark

2 Soluciones aceptadas
Phil_Vallender
Solución
Miembro estimable | Partner nivel Diamond
Miembro estimable | Partner nivel Diamond

Site search tracking and reporting

resolver

Hi @markjnor 

 

HubSpot's launch of a search module was great news for GCS users, but it still has a long way to come in terms of features. 

 

For everything you mentioned except the integration with the contact timeline I can thoroughly recommend Site Search 360

 

Their solution is very affordable, easy to deploy, and feature rich. 

 

Hope this helps.

Phil Vallender | HubSpot Website Agency

Ver la solución en mensaje original publicado

AndyWagner
Solución
Participante

Site search tracking and reporting

resolver

Hi @markjnor @MLePogam @irowley @MiaPV @SamAdler @Phil_Vallender ,

 

I recently enabled HubSpot site search for the exact same reasons most of you did - I wanted to know what our visitors were actually interested in/searching for so I could optimize content for those search terms.

 

And like most of you, I was shocked I couldn't see the search terms in any HubSpot analytics/reports.  Came looking in the community for answers and was crushed there was no easy free way to do this!

 

However, I've now discovered a way to easily do this with Google Analytics so you can see your HubSpot search terms in GA. 

 

HubSpot Search Terms in Google Analytics.png

 

You need to have the GA tracking script on your site and Admin privileges in GA, but here's what you need to do:

 

1) Go to GA Settings/View Settings (far-right column)/Site Search Tracking (scroll to the bottom)

2) Turn Site Search Tracking ON

3) In the Query Parameter field, enter "term"

4) Tick the box to "Strip query parameters out of URL"

 

Setup HubSpot search terms - analytics.google.com.png

 

My HubSpot search results URL looks like this (I think this is standard for HubSpot, but showing in case it's not):

 

www.aaxisdigital.com/hs-search-results?term=digital+commerce&type=SITE_PAGE&type=LANDING_PAGE&type=BLOG_POST&type=LISTING_PAGE

 

In Step 3 above, you want to use whatever your query parameter is (the bold red "term" above)

In Step 4 above you're telling GA to ignore all the other parameters that followed the search terms

 

One last note, don't despair if you set this up and don't see anything immediately.  I had to wait 24 hours for my search terms to start showing in GA.

 

The Google site search setup steps can also be found here:  https://support.google.com/analytics/answer/1012264

 

Happy optimizing!

 

Regards,

Andy

 

Ver la solución en mensaje original publicado

10 Respuestas 10
AndyWagner
Solución
Participante

Site search tracking and reporting

resolver

Hi @markjnor @MLePogam @irowley @MiaPV @SamAdler @Phil_Vallender ,

 

I recently enabled HubSpot site search for the exact same reasons most of you did - I wanted to know what our visitors were actually interested in/searching for so I could optimize content for those search terms.

 

And like most of you, I was shocked I couldn't see the search terms in any HubSpot analytics/reports.  Came looking in the community for answers and was crushed there was no easy free way to do this!

 

However, I've now discovered a way to easily do this with Google Analytics so you can see your HubSpot search terms in GA. 

 

HubSpot Search Terms in Google Analytics.png

 

You need to have the GA tracking script on your site and Admin privileges in GA, but here's what you need to do:

 

1) Go to GA Settings/View Settings (far-right column)/Site Search Tracking (scroll to the bottom)

2) Turn Site Search Tracking ON

3) In the Query Parameter field, enter "term"

4) Tick the box to "Strip query parameters out of URL"

 

Setup HubSpot search terms - analytics.google.com.png

 

My HubSpot search results URL looks like this (I think this is standard for HubSpot, but showing in case it's not):

 

www.aaxisdigital.com/hs-search-results?term=digital+commerce&type=SITE_PAGE&type=LANDING_PAGE&type=BLOG_POST&type=LISTING_PAGE

 

In Step 3 above, you want to use whatever your query parameter is (the bold red "term" above)

In Step 4 above you're telling GA to ignore all the other parameters that followed the search terms

 

One last note, don't despair if you set this up and don't see anything immediately.  I had to wait 24 hours for my search terms to start showing in GA.

 

The Google site search setup steps can also be found here:  https://support.google.com/analytics/answer/1012264

 

Happy optimizing!

 

Regards,

Andy

 

travisjones
Participante

Site search tracking and reporting

resolver

Very helpful - thanks @AndyWagner 

0 Me gusta
MiaPV
Colaborador líder

Site search tracking and reporting

resolver

Thanks so much @AndyWagner ! We implemented on Friday, I just checked and saw it worked. You're awesome!

AndyWagner
Participante

Site search tracking and reporting

resolver

Thanks @MiaPV!  Really glad it worked for you guys as well. 👏

kvlschaefer
Administrador de la comunidad
Administrador de la comunidad

Site search tracking and reporting

resolver

Hi @AndyWagner,

 

This is fantastic!

Thanks for sharing 🙂

 

Best,

Kristen


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0 Me gusta
MLePogam
Participante

Site search tracking and reporting

resolver

Hi!
@Phil_Vallender do you have any update on the subject? I've just implemented a site search and would like to be able to see what people are searching 

0 Me gusta
irowley
Participante

Site search tracking and reporting

resolver

I also want the same thing.  In the meantime,  I use freefind.com  on another website.  SiteSearch360 looks good too.

0 Me gusta
MiaPV
Colaborador líder

Site search tracking and reporting

resolver

It's been a while - does anyone know if there's been any updates? It would be incredibly useful to have a report we could pull with this info.

Phil_Vallender
Solución
Miembro estimable | Partner nivel Diamond
Miembro estimable | Partner nivel Diamond

Site search tracking and reporting

resolver

Hi @markjnor 

 

HubSpot's launch of a search module was great news for GCS users, but it still has a long way to come in terms of features. 

 

For everything you mentioned except the integration with the contact timeline I can thoroughly recommend Site Search 360

 

Their solution is very affordable, easy to deploy, and feature rich. 

 

Hope this helps.

Phil Vallender | HubSpot Website Agency
SamAdler
Participante

Site search tracking and reporting

resolver

We just implemented Site Search 360 on our website.  Is there a way to add the search terms that the contact inputs to their contact record in Hubspot?