Shopify Integration Reporting Questions

[jamiev]

I'm seeking advice on how to get more accurate reporting re: revenue amounts (closed deals) generated by contacts clicking "add to cart" buttons in our marketing emails.

We're using the most up to date "Products" modules as part of the Shopify integration when building our emails.

Example of the confusing / vague reporting I've gathered so far:

^^ so supposedly ALL email mktg has resulted in $17-18k (across ~65 deals) over the past year

Then paradoxically.. this report shows single mktg emails with 4 MILLION in revenue? (exceeding revenue totals for entire company, btw)

Any help is greatly appreciated – I need to quantify how our ecommerce-product-emails are performing to our client. I understand there's going to be overlap in sources and contact activity, but I pray I can get a bit more deep & accurate than this! 🙏 Thanks very much.

[jamiev]

@Drew_Cohen, @ConnorSlivensky and @NicoleSengers trying to ping anyone for help here.

[BérangèreL]

Hi @jamiev, and Happy New Year!!!

Great question, thanks for asking the Community!

First, I'd like to share this article for information "Analyze revenue attribution for your content".

I also would like to ask our Top Experts on this subject: Hi @Drew_Cohen, @ConnorSlivensky and @NicoleSengers do you have suggestions to help @jamiev, please?

If anybody else has anything to add and/or share, please feel free to join in the conversation 🙂

Thank you very much 🌟 and have a lovely day!

Best,
Bérangère

[jamiev]

Hi there - so that article's instructions apply solely to marketing ENTERPRISE accounts. We have marketing hub professional and operations as well.

Anything that can help us? Haha. This is still a premium priced service we invest in so we really hope so.

Our account rep officially pointed us here for answers about efficacy so I hope some of the other experts can weigh in 🙏