Seting up score properties to qualify contacts and companies

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Occasional Contributor

I am looking to start setting up scoring properties for my leads using the HubSpot lead scoring.

 

My SDR team uses Outreach.io and we can track clicks and opens from that platform. How would you go about connecting the platforms?

 

We use Salesforce if that is helpful

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Community Manager

Hello @mmetros 

 

What are the properties you are looking to add to the lead score associated with your Outreach.io  integration? 

 

I was able to locate some information on some suggestions from customers on best practices here .

 

I hope this helps.

 

Kindly,

 

Pam


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Top Contributor

Hi,

The question is I think, what would be the outcome of this lead scoring? Is a high score being sent to the SDR for follow-up or are you using the SDR follow-up to decide if it should get a high score?

In our organization we use scoring for all contacts that have not yet been contacted by sales to see which are "Sales ready" so a high score would then send that lead over to the SDR for follow-up.

is that what you are trying to do?

Daniel Bleichman
Marketing Automation Manager

Marketing | AudioCodes

Daniel.bleichman@audiocodes.com

https://www.audiocodes.com/

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