Sessions

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New Contributor

We are pretty confused about this new Sessions stuff. Can some expound on Sessions and Visits? This 30 minute deal seems odd. We need to accurately calculate our conversion rate sales on website so our monthly visitors are very important. We need a very accurate metric. Thank you!!!

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Highlighted
Regular Contributor

If you want to make sure that your HubSpot sessions are accurate make sure your google analytics account is connected. If it's not you can still see sessions, etc. in google analytics but having it wired in so you can quickly switch between dashboards is so much easier.

Inbound Professor

Hi @elinden2,

 

Great question!  A visit is any time a visitor reaches your site from somewhere outside of your website domain. That means the person was on a different site and clicked on a link that took them to your site or entered your website URL directly into their browser. 

 

On the other hand, a session is an engagement metric. Rather than just looking at when a visitor lands on your site, it takes into account all activities someone takes, such as CTA clicks, forms submissions, page views, etc. As long a visitor is active, the system will group their engagement into one session because they are actively interacting with your site. But if they are inactive for 30 minutes (also a default time frame in Google Analytics), the system sees the user is no longer interacting with your website elements and the tracked session is ended. If the visitor was to then return to your site anytime after their 30 minutes of inactivity, the system would begin tracking a new session for that user.

 

Let me know if you have any specific follow up questions! Happy to dig into this with you further! 

 

Best,

Jorie

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2 Replies 2
Highlighted
Regular Contributor

If you want to make sure that your HubSpot sessions are accurate make sure your google analytics account is connected. If it's not you can still see sessions, etc. in google analytics but having it wired in so you can quickly switch between dashboards is so much easier.

Inbound Professor

Hi @elinden2,

 

Great question!  A visit is any time a visitor reaches your site from somewhere outside of your website domain. That means the person was on a different site and clicked on a link that took them to your site or entered your website URL directly into their browser. 

 

On the other hand, a session is an engagement metric. Rather than just looking at when a visitor lands on your site, it takes into account all activities someone takes, such as CTA clicks, forms submissions, page views, etc. As long a visitor is active, the system will group their engagement into one session because they are actively interacting with your site. But if they are inactive for 30 minutes (also a default time frame in Google Analytics), the system sees the user is no longer interacting with your website elements and the tracked session is ended. If the visitor was to then return to your site anytime after their 30 minutes of inactivity, the system would begin tracking a new session for that user.

 

Let me know if you have any specific follow up questions! Happy to dig into this with you further! 

 

Best,

Jorie

Reply
0 Upvotes