Segmenting Analytics by State
Sep 23, 2019 11:51 AM
I would like to see the ability to filter results in more modules/reports for the dashboards.
For example, the ability to look at all of our sent emails/blog posts/social media campaigns/etc. and segment them by state would really help us drill down into specific territories.
This would be for marketing analytics team, so they can constantly iterate on the best strategies and tactics.
Ex: We can use that data to refine our PPC targeting - do people in one region prefer different topics/images/CTAs to people in another? Are emails about certain products more popular in different territories?
We could also use this for data forenics - if a product is not selling in a certain territory, then we could see if the marketing collateral for that product is doing worse in that territory than average, and if so, try to change it. Or, if not, then that can help us point to other reasons.