Reporting on Contacts who viewed a form but did not convert

[abcmatu]

Hi there! 

I am looking to either build a list / or create a report on Contacts who viewed a specific form/or forms but did not convert. 

I'm seeing people create a custom object for "Form Submissions". Is this the only way to do this? Or is there a more simple way to do so? 

[karstenkoehler]

Hi @abcmatu,

Are these forms on HubSpot pages? If so, this could be as easy as:

• creating a list of contacts who submitted the form
• creating a second list of contacts who viewed the page and who are not a member of the first list

Best regards

[abcmatu]

Hi Karsten, 

Unfortunately, not all pages are HubSpot pages. To add to this, the form itself is not always present right away on the page. 

Here's an example: The form lives within a button on the header section as "Get Quote".