Report to find the best time to send emails

SOLVE
brendacarey
Member

Hi, I'm fairly new to Hubspot reports feature. I was wondering if there was some sort of way to run a report to find the best time to send emails? I know this is a broad questions but I'd love to hear any tips. Thanks!

1 Accepted solution

Accepted Solutions
JorieMunroe
Solution
Inbound Professor

Hi @brendacarey,

 

Great question! Currently, there is not a canned report in the Reporting library that summarizes email engagement based on time of open. Similarly, because of the reporting add-on would allow you to get granular in terms of date, but not specific time stamps of email opens.

 

One of the best options moving toward would be to review the performance tab on individual emails sent from your portal. This report will show you email engagement and open rates over time. Based on this data, you can then experiment with the best times to send emails to your contacts. 

 

Best,

Jorie

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9 Replies 9
JorieMunroe
Solution
Inbound Professor

Hi @brendacarey,

 

Great question! Currently, there is not a canned report in the Reporting library that summarizes email engagement based on time of open. Similarly, because of the reporting add-on would allow you to get granular in terms of date, but not specific time stamps of email opens.

 

One of the best options moving toward would be to review the performance tab on individual emails sent from your portal. This report will show you email engagement and open rates over time. Based on this data, you can then experiment with the best times to send emails to your contacts. 

 

Best,

Jorie

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Deborah
Contributor

Hi Jorie @JorieMunroe ,

do you know, is that still the current status?
Are there any other ways/reports in HubSpot to find out the best time to send emails besides the Email Optimizer?
Possibly also contact related?

Best regards,

Deborah

evfishr
Contributor

I would like this feature as well, this is hugely important for email marketing.

 

An easy way for HubSpot to accomplish this would be to add "Email Send Time" as a column option in the emails part of the tool. With this, people can export emails along with Email Send Time, Open Rate, Click Rate, etc. With this missing, it's really hard to monitor this across emails. 

AndrewinKC
Contributor

A previous email platform that I used would actually track open times od each contacts and average that out. You could then send an email using a feature called, "Send-Time Optimization." This would deliver the email into the recipient's inbox at the best time for that contact.

 

The downside was that it could take 24 hours for your email send to complete. We did not use this often, but every once in a while.

 

Andrew

MFrankJohnson
Thought Leader

Haven't you heard! 😉

- see How to use the optimizer in your HubSpot MARKETING emails

- see Schedule a one-to-one email from the CRM

 

And for more robust MARKETING email sends use - see SeventhSense (a HubSpot integration partner)

 

+1

 

Note: The date of each post here is increasingly important as HubSpot evolves to be the #1 CRM platform of choice world-wide.

-- Visit

 

Hope that helps.

 

Be well,
Frank


HubSpot's Hiring World-Wide!

stimmer
Member

Why should I have to spend more money to integrate with a 3rd party for a report that already should be in the platform.  HubSpot already knows when an email is opened.  It wouldn't surprise me if HubSpot is already recording it.  Sounds like a standard report that most email platforms would have.

Bryantworks
Key Advisor

I second @MFrankJohnson, we've been using SeventhSense to great effect.  They're soon to launch a self-serve feature too!

Chris Bryant | Your Dedicated HubSpot Expert
sarboledap
Participant

Hi Brenda, I had the same question recently trying to set up the year's KPIs and I found an interesting tool in the Analyze Overview in the Email Marketing section. You have the Email Performance Report where you can identify the best performing campaigns in a graphic. This is the graphic where you can select the more accurate day and time to send your campaigns.

 

Email PerformanceEmail Performance

It works for me, hope you find it useful.

0 Upvotes
GaelO
Participant

Thanks @sarboledap but it still a micro view per campaign / email. This dashboard gives you best open rates and click rates but open rate depends not only on timing.

 

Any mailer knows when emailing are open, based on that data. Therefore, you can have a graph of best timing zone regarding your own audience. Pretty sure of it based on previous use of mailer. Too bad HS don't invest into their own mailer

0 Upvotes