Report on who visited multiple unique pages on our website.

[nychd]

How do I create a report that shows people who visited 2 or more different webpages on our site.

We want to use that to identify high-intent prospects. 

[jolle · Accepted solution]

Hey @nychd, thanks for reaching out! This is a great question.

It won't be an exact science, but you can use the page view filter criteria to create a list of contacts who have viewed pages containing a certain URL structure a certain number of times. Keep in mind that this doesn;t necessarily mean that they viewed unique pages, just that they have at least two recorded page views within your URL criteria. Here's what the list would look like:

You can of course adjust the URL criteria if you're looking to track activity on specific pages or within specific subfolders (i.e., using "https://www.yourwebsite.com/blog/" would limit the filters to just blog posts).

Consider which pages on your website signal the highest intent or have the highest conversion rate. Someone viewing any two random pages on your site may not mean much if they aren't high-impact pages, so keep the page intent in mind when narrowing your lists.

I'm seeing that you have a Professional HubSpot subscription, so I definitely recommend looking into lead scoring (more info in this HubSpot Knowledge Base article) if you aren't doing so already. You could set rules there based on page views and other tracked marketing and sales activities (email engagement, form submissions, property values, etc.). That'll likely give you a more well-rounded sense of who your engaged contacts are.

Hope this helps!!