Oct 25, 2016 9:25 AM - edited Oct 25, 2016 9:26 AM
I'm looking for the best way to find which ads convert the most qualified leads. We're using adwords. I can find plenty of ways to find conversion rates for customers but not MQL. I'm open to getting the adwords add on if needed. Suggestions?
Feedback: I can't enter a subject on mobile. The subject field is hidden behind the menu.
Solved! Go to Solution.
Oct 26, 2016 9:29 AM
Out of the box you can use the Sources Report to gind out how well your paid search ads are performing through the amount of traffic generated by ad clicks. Sources Report buckets visit from paid search ads that are either automatically identified by HubSpot or set by your own tracking URLs.
If you navigate to Reports > Sources Report and click on Paid Search you'll be able to view visits, conversions and contacts from your paid ad campaigns. If you click on Contacts you can create a new list and then apply the Lifecycle Stage = Marketing Qualified Lead to filte the list down.
With this said, the HubSpot Ads add-on makes it much easier to keep an eye on both and to correlate the results of campaigns across channels. The tool allows you to create ads in Ad Words, track conversions and optimize. Have you had the chance to trial this product?