Report help

[julieclarkebush]

Report help.

I'm looking for the best way to find which ads convert the most qualified leads. We're using adwords. I can find plenty of ways to find conversion rates for customers but not MQL. I'm open to getting the adwords add on if needed. Suggestions?

Feedback: I can't enter a subject on mobile. The subject field is hidden behind the menu.

[roisinkirby · Accepted solution]

Hey @julieclarkebush @Samantha_Alford thanks for contributing, I know a lot of customers have this query.

Out of the box you can use the Sources Report to gind out how well your paid search ads are performing through the amount of traffic generated by ad clicks. Sources Report buckets visit from paid search ads that are either automatically identified by HubSpot or set by your own tracking URLs. 

If you navigate to Reports > Sources Report and click on Paid Search you'll be able to view visits, conversions and contacts from your paid ad campaigns. If you click on Contacts you can create a new list and then apply the Lifecycle Stage = Marketing Qualified Lead to filte the list down.

With this said, the HubSpot Ads add-on makes it much easier to keep an eye on both and to correlate the results of campaigns across channels. The tool allows you to create ads in Ad Words, track conversions and optimize. Have you had the chance to trial this product?

[khizertariq · Accepted solution]

If you want to figure out which Google Ads bring in the most qualified leads, you’ll need to go beyond just looking at general conversions. While Google Ads can show you how many people take action, like filling out a form, it doesn’t automatically tell you which of those people are really high-quality leads (MQLs). To start, set up conversion tracking in Google Ads to keep track of important actions, like signing up or downloading something, so you know which ads are bringing in leads.

The next step is to connect Google Ads with a tool like Salesforce or HubSpot, which can help you decide which leads are MQLs. These tools let you look at things like the person’s job title or company to see if they match your ideal customer. Once you’ve figured out which leads are qualified, you can use Google Ads' Offline Conversion Tracking to send that data back to Google Ads. This helps you see exactly which ads are getting you the best leads.

You can also use something called lead scoring in your CRM (a tool that helps you manage leads). This means you give each lead a score based on how well they match your target audience and how interested they seem. If a lead gets a high score, it’s tagged as an MQL. Then you can connect this information to Google Ads using tools like Zapier to help Google Ads focus on getting more qualified leads instead of just any leads.

Lastly, tools like the Google Ads Add-On for Sheets or Google Analytics 4 (GA4) can help you create reports to see which ads are best at bringing in qualified leads. With GA4, you can even set up custom events that match your MQL criteria. Using these tools and strategies together will help you spend your ad budget on the ads that really work to bring in the leads you want.

[roisinkirby · Accepted solution]

Hey @julieclarkebush @Samantha_Alford thanks for contributing, I know a lot of customers have this query.

Out of the box you can use the Sources Report to gind out how well your paid search ads are performing through the amount of traffic generated by ad clicks. Sources Report buckets visit from paid search ads that are either automatically identified by HubSpot or set by your own tracking URLs. 

If you navigate to Reports > Sources Report and click on Paid Search you'll be able to view visits, conversions and contacts from your paid ad campaigns. If you click on Contacts you can create a new list and then apply the Lifecycle Stage = Marketing Qualified Lead to filte the list down.

With this said, the HubSpot Ads add-on makes it much easier to keep an eye on both and to correlate the results of campaigns across channels. The tool allows you to create ads in Ad Words, track conversions and optimize. Have you had the chance to trial this product?

[julieclarkebush]

@roisinkirby

I did it! I made the report! It gives me the First Conversion. Which is pretty close. 

Do you know if there's a way to pin point which ad the first converion came from?

Thank you! Julie

[julieclarkebush]

Thank you rosinkirby.

So before this, I need to make sure the MQL data is making it from Salesforce to HubSpot. 

We are using the ad trial right now which we will probably keep. All of our ad campaigns are already set up in AdWords. So how do I do this in the Ad add-on? 

I'll mention we have an Enterprise account. I think it has more reporting options. 

[Samantha_Alford]

Thanks @roisinkirby, that is awesome! I just love this application more and more! I haven't tried the ads Addons and although I'm super tempted to install the trial now, I'm heading to #INBOUND in a week and might miss out on some days of the trial so perhaps will do it when I return. Thanks for the suggestion!

[Samantha_Alford]

Great question. I'd love to know if there's a way to do this also.

thanks for asking 🙂