Personalized URLs for Direct Mail Campaign
févr. 14, 2019 5:40 PM
How can I set up pURLs in Hubspot for a direct mail campaign.
We are doing a direct mail test as a way to engage key contacts at company that doesn't have any 'subscribed' contacts—meaning no Hubspot tracking.
The mail piece will include a physical content, then direct them to a landing page with additional video content, and then a form. I can't just put a personalization token on the landing page because they haven't filled out a Hubspot form yet, but we still need to know who visits the page to watch the video (and doesn't fill out the form) so that sales can direct their follow ups—and know who and when someone from the direct mail campaign visited.
I wanted to create pURLs that redirect to the landing page...then I can do "if visitor came from X url, personalize in this way" kinda stuff...and then also track when that visitor came to the page based on those pURLs.
Is this possible? And if yes, how?