Reporting & Analytics

CAnalytics
Member

Parameter source=pcc results in loss of utm_campaign values in reporting

Hi all,

 

I am working through a tough one:

  • Webinar registration form is embedded in a HubSpot page, not using a HubSpot form

 

  • The query string for the landing page is being scraped and stored 

 

  • Registrations are captured in the Webinar platform and then passed into HubSpot via Zapier, this includes the original query string from the landing page

 

  • In order to lump these sessions into a source of Paid Search, we need to include 'source=ppc' in the query string, since the referring domain info can be removed during this process and HubSpot's logic for Paid Search does not account for Bing.

 

  • HubSpot's traffic source conditions for Paid Search:
    • The "source" parameter contains the word "adword", "ppc", or "cpc"
    • The "gclid" parameter is present, as it is the Google click ID
    • The "utm_source", "utm_medium", or "utm_campaign" parameter is present and the referring domain is google.com

 

  • Unfortunately, what happens is the original utm_campaign value is being overwritten with just 'ppc'. Is this expected behavior? None of the documentation accounts for this, and we need to retain the original utm_campaign information.
              
  • Example query string: 
    • utm_medium=paidsearch&utm_source=google&utm_campaign=need_this&source=ppc

 

  • Resulting reports:
    • Source = Paid Search
    • UTM Campaign = ppc (instead of 'need_this')
    • UTM Medium = paidsearch
    • UTM Source = google


Help?? 🙂

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2 Replies 2
CAnalytics
Member

Parameter source=pcc results in loss of utm_campaign values in reporting

Hi @PamCotton @webdew @ConnorSlivensky 

 

One additional bit of detail: the leads that come in have the complete, original query string attached to them including the original value of for utm_campaign. The issue seems to be isolated to the actual Traffic Analytics reporting. 

0 Upvotes
PamCotton
Community Manager
Community Manager

Parameter source=pcc results in loss of utm_campaign values in reporting

Hello, @CAnalytics, I will add some top experts to share their thoughts, @webdew @ConnorSlivensky any recommendations to @CAnalytics?

 

Thank you!

Pam

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