New Campaign ROI feature

[Jenny26]

I'm very happy about the new HubSpot Campaign ROI reporting (Kyle shared it here ). In the campaign settings, we need to choose between Attributed Revenue and Associated Deal Value. I don't understand the difference betweent the two - they sound the same to me. 🤔 The knowledge base article didn't clear it up for me either. Can anyone help explain? When would I choose one over the other?

 Thank you!

Jenny

 

[BérangèreL · Accepted solution]

Hi @Jenny26,

Thank you for your patience as I was checking on this for you!

Great news, thanks to your feedback, the article "Analyze your campaign ROI (BETA)" has been edited!

In general, the attributed revenue and revenue metrics use a different calculation than "Total deal value" (which is the sum of the total deal amount for all closed-won deals with attributed revenue, and is expected to be more).

The metric breakdown is explained in more detail here, in the Revenue and Attribution revenue section of the Understand your campaign metrics article. The articles are linked out from the Campaign ROI article here also.

I hope this helps!

And please @Jenny26, let me know if there is anything else I can help with.
I'll be delighted to do so! ❤️

Looking forward to reading a new post from you in the Community!

Have a wonderful day!

Warm regards,
Bérangère

[Jenny26]

Wow! Thank you so much, Bérangère! This over and above - I appreciate you and the HubSpot team!

[BérangèreL]

Our pleasure @Jenny26! Have a lovely weekend!

[BérangèreL]

Hi @Jenny26, I hope that you are well!

Thanks for sharing the LinkedIn post from Kyle and great question, thanks for asking the Community!

I'll share your valuable feedback internally with the Team to see if we can edit the knowledge base article, thanks so much for the feedback!

For information, I'd like to share these articles that might be of interest:

- Analyze revenue attribution for your content
- Understand attribution reporting
- Use campaign attribution reports

Also, I'd like to invite a couple of subject matter experts to this conversation: Hi @Jnix284, @Phil_Vallender and @Josh do you have examples of these 2 terms or another way of interpreting these to help @Jenny26, please?

Also, if anybody else has anything to add and/or share, please feel free to join in the conversation 🙂

Thank you very much and have the best of day!

Warm regards,
Bérangère

[Jenny26]

Thank you so much for the reply! I've only just glanced at the articles you linked to but I think they will be helpful!