Multi-touch revenue attribution is now in BETA for Marketing Hub Enterprise

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HubSpot Product Team

Hi everyone,

 

My name is Meaghan, and I’m a product manager here at HubSpot working on our reporting tools. Over the past year or so, my team has been focused on building out one of your most frequently requested features -- multi-touch revenue attribution reporting.

 

We're excited to let you know that this feature is now in beta for all Marketing Hub Enterprise customers.

 

With multi-touch revenue attribution reporting, you’ll be able to fully understand which marketing actions are driving revenue for your business, allowing you to make smarter decisions on where you should allocate your time and resources going forward.

 

You can create revenue attribution reports within the custom report builder, just like any other report in HubSpot. You’ll also start to see a number of contextual attribution reports throughout HubSpot, on closed won deal records and on the marketing email performance page. If you’d like a more detailed walkthrough of the tool, watch the video on our in-app About page, or check out this knowledge doc.

 

While the product is in BETA, my team is looking for your feedback! You’ll see the option to provide feedback directly within the attribution report builder, but I’d also love to hear from you on this thread. If you have any questions or feedback on the current tool, please do not hesitate to reach out here.

 

I’m looking forward to hearing from all of you on our new revenue attribution reports!

 

Best,

Meaghan Griffith

4 Replies 4
Regular Contributor | Diamond Partner
Meaghan, After beta, which version of Marketing Hub will multi-touch revenue attribution be available in?




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John Elmer
John Elmer, Bayard Bradford



Advanced CRM | HubSpot Integrations | Inbound Marketing for Sales Success

HubSpot Platinum Partner


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HubSpot Product Team

Great question, it will be available for Marketing Hub Enterprise after the beta. We have some exciting improvements planned in the coming months, and we're looking forward to hearing from our Marketing Hub Enterprise customers throughout the beta so we can keep improving. 

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Regular Contributor | Diamond Partner
Multi-touch revenue attribution is a big point of friction with Marketing Hub today. Why confine it to Marketing Enterprise? Make it available for Professional too.




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John Elmer
John Elmer, Bayard Bradford



Advanced CRM | HubSpot Integrations | Inbound Marketing for Sales Success

HubSpot Platinum Partner


Schedule a meeting with me
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Occasional Contributor

Hi Meaghan,

One item of note for this feature, and reporting in general, I'd like to include chatflows/chats in this as an interaction type. If that's possible now, please direct me on how to do it. IF not, please have the team make a note to include it after the Beta.

 

P.S. If there's a way to run reporting currently on just the chatflows, I'd love to know about that as well. TY!

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