Multi-touch Attribution Reporting
In the B2B space, my company needs to implement multi-touch attribution reporting for a multitude of high & low-impact reasoning. Has anyone here done it successfully (or work in progress) with HubSpot, or is there still a focus on first and last touch attribution here? Not sure of what we would need to add to our tech stack to help out with this either. (Yes, we are very much in the awareness stage right now. )
Right now, we are waiting to see from HubSpot if we can at least start exporting certain touchpoints from a contact's timeline to begin modeling what multi-attribution will look like for us, bare-boned.