This has been mentioned a few times but maybe there has been a recent solution. I am struggling to report on marketing events. We host webinars and registrations/attendance is a key metric for us. Unfortunately, I am having to create custom properties to tag each initiative attendee. The marketing events tab is hidden away but I recently discovered it. Is there any way to pull these numbers into a custom report? I would like to create something like a cumulative attendance report over time, but my current solution with custom properties only allows me to report the number without an associated date. Any help would be appreciated.
Creating cumulative attendance reports for webinars can be tricky without the right tools. If the marketing events tab isn’t offering what you need, consider integrating a more robust CRM or analytics tool that can track registrations and attendance over time. Alternatively, you might explore custom workflows or API integration to pull the event data with dates into your reports. This way, you can automate the process and ensure your reports reflect the metrics you care about, like cumulative attendance over time.