Jun 19, 2019 10:44 AM - edited Jun 19, 2019 10:45 AM
We have Google Analytics running on our website. For most of our website pages - the page view's line up nearly 1:1.
However, on our Homepage, Google analytics is reporting a page view number that is almost 5 times larger than the HubSpot number. (About 10,000 vs 2,000 views)
I was curious if this is normal. Is there some sort of error with our analytics? Curious what may be causing this or which number to trust as accurate.
Jun 19, 2019 12:04 PM
Could be lots of reasons ...
Jun 21, 2019 9:39 AM - edited Jun 24, 2019 9:33 AM
Thanks for the reply. I had actually stumbled across that page. The odd thing though, is that this only happens on one of the pages (the home page)... the other pages *roughly* line up.
I wasnt sure if a difference as massive as ours is considered "normal". If nothing else, should we put more reliance here on the HubSpot figures, of Google figures?
Could it be possible that the homepage is just getting a lot more repeat traffic than the other pages, traffic that HubSpot is filtering out while Google is not?
Jun 26, 2019 4:41 PM
There are a variety of resources and blog posts around this topic. A few I have found useful in the past are:
If you have specific questions around your portal's set up and metrics, I would recommend connecting with HubSpot technical support to discuss this matter specifically in your portal.
Jul 13, 2019 6:35 AM
I would first take a look at:
Next, I would create a custom segment for traffic landing in home page (with only 1 pageview). Then I would analyse the traffic:
To see if there is something weird.
Oct 14, 2019 2:10 PM - edited Oct 14, 2019 2:11 PM
@MikkoPiippo Hi there - I recently noticed a huge discrepancy between HS & GA, specifically around traffic originating from email. Upon further research I identified that most of that GA traffic was coming from an Amazon bot. This was the first time hearing about this (GA is not my department) and am wondering if you can provide any further information on all the known bots we should definitely be excluding from GA?
Thanks in advance!
Oct 28, 2019 3:52 PM
Not sure if you've found a solution yet, but someone brought up a concern they noticed in Google Analytics (GA from here on) recently, and I felt it could be happening to you as well. Some people (myself included) noticed that HubSpot bots were causing some outrageous spikes in direct website traffic to their website home page. Since HubSpot filters out traffic from their own bots (at least as far as I can tell) those numbers won't appear in HubSpot's analytics. This could be why your home page is getting some crazy spikes in traffic in GA when compared to HubSpot.
We tried resolving this by turning off tracking for all bot traffic on our website, via GA. This means that, while bots will still go to your website, GA won't keep track of that traffic and won't factor it into your total traffic (Note: this does not change anything retroactively—only moving forward).
Oct 28, 2019 4:12 PM
Hi there - thanks for your reply. I didn't know about the Hubspot bot traffic - very good to know.
Did you do anything specific to filter them out? In our GA we have the "Exclude all hits from known bots" checked in our Settings (see attached for reference). However, I'm still seeing bot traffic.
Is there another custom filter I should be aware of that will combat the Hubspot bots?
Oct 28, 2019 4:24 PM
Hmm, that's actually the same thing that we did—checking the "exclude known bots/spiders" box. What we noticed afterward was that we weren't seeing the usual bot traffic from Ashburn, Virginia, which seems to be the source of the HubSpot bots (Hub-bots?) according to some other users too.
Unfortunately, I don't know of any alternative filter options. If you go to your GA, then Audience, Geo, United States, are you seeing a much higher amount of traffic from Virginia in particular? If so, that's most likely HubSpot bots. I'm not sure why other bots wouldn't be filtered out though.
Here is one of the forum questions someone posted a few weeks ago, which had another response as well:
Oct 28, 2019 4:32 PM
Weird! Ours is actually from Boardman, Oregon! The only thing I could find on it was this post from a while ago: http://techwhet.jduy.com/2014/09/google-analytics-to-to-filter-out.html
However the weird thing is that the spike is mostly from email traffic, which are all getting sent from Hubspot... which makes me think it's a Hubspot bot.
Oct 28, 2019 4:44 PM
Oh wow, so it looks like Amazon bots are also getting in the way too! I found this forum post from back in 2017 that sort of goes into more detail about Amazon/HubSpot bots:
Here's a quick snippet from that forum:
Jun 19, 2020 2:54 AM
We had this issue too, a lot of traffic coming from Boardman Oregon. We are an Australian company FWIW. I looked into it, apparently there is a Amazon
I flagged this with the Hubspot team, who just seemed to avoid the issue. Hopefully this can be fixed.