Reporting & Analytics

IGI
Teilnehmer/-in

Link Deals to Campaigns

lösung

For those using both the marketing and sales platforms, why isn't there a clear way to link a deal back to a campaign? It seems like it should be obvious in linking marketing efforts to sales deals.

2 Akzeptierte Lösungen
Phil_Vallender
Lösung
Koryphäe | Diamond Partner
Koryphäe | Diamond Partner

Link Deals to Campaigns

lösung

Hi @IGI 

 

Its a good question. 

 

I think it comes down the philosophy that is behind the CRM. In HubSpot, a campaign is a collection of assets that can reach and influence contacts. A deal, meanwhile, is an abstract concept that can not be touched by a campaign. So it makes no sense to associate indiviudal deals with campaign. But deal associated to contacts touched by the campaign can be measured. 

 

I could be completely wrong though. Interested to hear others' thoughts.

 

Phil Vallender | HubSpot Website Agency

Lösung in ursprünglichem Beitrag anzeigen

Josh
Lösung
Trendsetter/-in | Diamond Partner
Trendsetter/-in | Diamond Partner

Link Deals to Campaigns

lösung

I would agree 100% with @Phil_Vallender on this one. Great answer!

 

@IGI,  The campaign analytics tool under reports > analytics tool is a very easy way to see which contacts were influenced. The table report at the bottom will also show which deals were closed that were associated with the campaigns, but the deal has to be connected to an influenced contact.

 

 

Campaign Analytics.JPG

 

 

Josh




Did this post help solve your problem? If so, please mark it as a solution.

Josh Curcio

HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers.
HubSpot Diamond Partner & HubSpot Certified Trainer

Lösung in ursprünglichem Beitrag anzeigen

19 Antworten
DKroenke
Mitglied

Link Deals to Campaigns

lösung

We've added the Campaigns as"Events" as a Dropdown Selector inside the Deal for our Sales Reps to position.

This way, we need for them to use their situational knowledge inside the deal and to properly position it to the according event. One could even make this a required field when Deals are Created or Moved between stages.

 

DKroenke_0-1730223577936.png

 

0 Upvotes
JKumar2125
Teilnehmer/-in

Link Deals to Campaigns

lösung

Salesforce / Pardot has connected campaigns - like having one master search-based property across contact, company and deal. It makes it easy for marketing to maintain and attribute or for sales to then attribute and we know sales avoid admin. Has HubSpot got anything similar? Or if not whats the solution? Is it a matter of creating 3 seperare properties and sitching them together with a workflow in 2024, to build this model? Have I missed any product updates? 

0 Upvotes
OBirch
Teilnehmer/-in

Link Deals to Campaigns

lösung

I can't get my head around the logic for not being able to attribute a deal to a specific marketing campaign. The answer "A deal, meanwhile, is an abstract concept that can not be touched by a campaign. So it makes no sense to associate indiviudal deals with campaign" is surely subjective to the type of company, isn't it? It makes perfect sense for our deals to be attributed to a campaign, so it just seems like a strange option to not let the HubSpot customers decide whether it makes sense for them or not. It can't be that difficult to add an option to link a deal to a specific campaign.

snatter
Teilnehmer/-in

Link Deals to Campaigns

lösung

December 2023, still no solution. Wow... 

 

The pattern repeats itself, all the good things I need to be 100% satisfied with Hubspot have only been posted in idea boards between 2019 and 2021 but have not been implemented until 2023... Too bad, too bad, too bad...

kldonahue
Teilnehmer/-in | Partner
Teilnehmer/-in | Partner

Link Deals to Campaigns

lösung

Yes please - the current report is not usable to us at all. It would be great to link it to exact deals and revenue 

CDodd
Teilnehmer/-in

Link Deals to Campaigns

lösung

The campaign analytics tool under reports > analytics tool is great - but how do you add this to a dashboard?

KateElizabeth
Mitwirkender/Mitwirkende

Link Deals to Campaigns

lösung

One reason I can come up with is as far as my company is concerened, is that if, for example, a customer clicks on an email, and maybe then attends a trade show, but goes dark for a year. Then, after when a sales rep stops in to check in/cold call, they decide to move forward to a quote (deal). Our reps are instructed to use the most recent point of contact as the lead source, so if the deal was automatically attributed to the email, the reporting (for us) wouldn't be accurate. If I'm making any sense... 🙂  In our world, we've come up with 12 possible lead sources.

MMacGOH
Teilnehmer/-in

Link Deals to Campaigns

lösung

I'm pretty amazed that this doesn't exist on the CRM/Sales side.  It's crucial to any type of attribution in B2B sales.  Hopefully this can get added soon.  

KateElizabeth
Mitwirkender/Mitwirkende

Link Deals to Campaigns

lösung

Right and for me, the "command z" option doesn't work. Believe it or not, some people do not know about command/control z!! Crazy that there's no undo arrow!

0 Upvotes
EmmaPomeroy
Teilnehmer/-in

Link Deals to Campaigns

lösung

This feature would be really useful for us. We create campaigns for specific 'order windows'  which target existing customers who may have multiple other deals in hand. So, to prove a tangible $ROI for that particular order window it would be useful to link individual deals with the relevant campaign. The overall value of a contact (shown in the 'influenced revenue' column in the table quoted below) is useful but it doen't drill into the ROI value of specific campaigns, which would provide a more accurate attribution of $revenue generated.

Phil_Vallender
Lösung
Koryphäe | Diamond Partner
Koryphäe | Diamond Partner

Link Deals to Campaigns

lösung

Hi @IGI 

 

Its a good question. 

 

I think it comes down the philosophy that is behind the CRM. In HubSpot, a campaign is a collection of assets that can reach and influence contacts. A deal, meanwhile, is an abstract concept that can not be touched by a campaign. So it makes no sense to associate indiviudal deals with campaign. But deal associated to contacts touched by the campaign can be measured. 

 

I could be completely wrong though. Interested to hear others' thoughts.

 

Phil Vallender | HubSpot Website Agency
orangepegs
Mitwirkender/Mitwirkende | Platinum Partner
Mitwirkender/Mitwirkende | Platinum Partner

Link Deals to Campaigns

lösung

a "deal" is no more abstract of a concept than an MQL or SQL. We decide those parameters all the time. We should be able to see all of the deals a campaign influences, not just the deals that close. If this is about the flywheel, we shouldn't be separating marking and sales outcomes in this way.

AGupta34
Teilnehmer/-in

Link Deals to Campaigns

lösung

It's a great answer. But what about deals that opened after a campaign and closed during the campaign. Shouldn't they be also considered? Why the deals started before the campaign should only be considered. When we check ROI of campaigns, we also consider the stage change/progress in deals and also new deals that were started. For example, one of our campaign would be around an industry event. Several deals will be a result of the event. But we cannot attribute them to the event promotion.

 

I think we should have flexibility to both attach and remove deals to be able to accurately measure the campaign performance as per our company needs. 

NLacaria
Teilnehmer/-in

Link Deals to Campaigns

lösung

@AGupta34 - totally agree. Best idea so far.

0 Upvotes
NLacaria
Teilnehmer/-in

Link Deals to Campaigns

lösung

So how does Hubspot measure influence on deals?

 

I have doubts on the way Hubspot claims influence on deals. We have deals that were started before specific campaigns ran,  that closed after the campaign was over, but Hubspot claims it influenced the deal. So this throws off my trust in the metrics because i can plainly see the campaings did not affect the deals.

 

So better to be able to report on "why" the deal was inflenced and "how" and then be able to report on deals that were created during the time frame of the deal- with a way to show the influence- closed won or lost.

0 Upvotes
Josh
Lösung
Trendsetter/-in | Diamond Partner
Trendsetter/-in | Diamond Partner

Link Deals to Campaigns

lösung

I would agree 100% with @Phil_Vallender on this one. Great answer!

 

@IGI,  The campaign analytics tool under reports > analytics tool is a very easy way to see which contacts were influenced. The table report at the bottom will also show which deals were closed that were associated with the campaigns, but the deal has to be connected to an influenced contact.

 

 

Campaign Analytics.JPG

 

 

Josh




Did this post help solve your problem? If so, please mark it as a solution.

Josh Curcio

HubSpot support and inbound marketing for OEMs, contract manufacturers, and industrial suppliers.
HubSpot Diamond Partner & HubSpot Certified Trainer

scaltagi
Teilnehmer/-in

Link Deals to Campaigns

lösung

Okay, but what if I have SPECIFIC ability to attribute a deal? For instance, I have a specific coupon code for a campaign that is only used in that campaign, and if the user uses that code it should be associated with the campaign.  Right now I can't do that and it's missing revenue based on some fuzzier attempts at matching when I have a strong method.  Why can't I use both?

orangepegs
Mitwirkender/Mitwirkende | Platinum Partner
Mitwirkender/Mitwirkende | Platinum Partner

Link Deals to Campaigns

lösung

It's disappointing to see this answer with 3 upvotes and zero solutions marked as the "accepted solution." Sorry, but this solves nothing. It excuses an obvious flaw in the system.

orangepegs
Mitwirkender/Mitwirkende | Platinum Partner
Mitwirkender/Mitwirkende | Platinum Partner

Link Deals to Campaigns

lösung

100% disagree. People are looking for ways to link open deals to existing campaigns. There is nothing abstract about it. I get this request often.