Landing Pages Messing with Page View to Contact Rate

[OCoppinger]

Hello All,

This may be a silly question, but currently I have landing pages active that hold forms to capture new contacts. My question is does this then mess with the data for the pages that hold a link to the landing page, since the landing page would recieve the data and not the page where the landing page link is located? Or is it also possible that this really has no effect?

[ArisudanTiwari · Accepted solution]

Hello @OCoppinger ,

When you use landing pages with forms, HubSpot typically credits the landing page (where the form lives) with the conversion, not the original page that drove the visitor there. That means if someone clicks a CTA on your homepage and ends up filling out a form on a separate page, HubSpot sees that conversion as happening only on the landing page, even if the homepage did all the hard work getting them there!

Suppose you're trying to understand which original pages are actually contributing to conversions. In that case, you'll probably want to use UTM parameters in your links, or explore attribution reporting (if you’re on a Pro plan or higher). These let you trace where contacts first came from and give you a clearer picture of what’s working.

One workaround I’ve used is setting up UTM links from each page or CTA to your form page, and then filtering your reports based on that UTM source or campaign. It’s not perfect, but it helps connect the dots.

[OCoppinger]

Would a simple solution be to embed the form on the pages rather than having the landing page with the form?