Improve Marketing Grader Score

SOLVE
ChrisSnell
Member

Hey Folks - wondering if there is any advice out there on how to improve your site's Marketing Grader score?

 

Thanks!


Chris

0 Upvotes
1 Accepted solution

Accepted Solutions
Phil_Vallender
Solution
Most Valuable Member | Elite Partner

Hi @ChrisSnell

 

The website grader performs a relatively simple set of checks to test essential search engine and user experience critera that correlate with good website performance. 

 

Big ticket items include thinks like:

 

  • Responsivity - your website must have mobile view ports
  • Security - you need an SSL certificate
  • SEO - you need:
    • Unique meta titles
    • Unique mest descriptions
    • H1 tags on every page
    • An xml sitemap

Building your website on HubSpot helps to solve many of these, although even the HubSpot platform cannot get a perfect score due to page loading issues that relate to their current infrastructure. 

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies

View solution in original post

2 Replies 2
Phil_Vallender
Solution
Most Valuable Member | Elite Partner

Hi @ChrisSnell

 

The website grader performs a relatively simple set of checks to test essential search engine and user experience critera that correlate with good website performance. 

 

Big ticket items include thinks like:

 

  • Responsivity - your website must have mobile view ports
  • Security - you need an SSL certificate
  • SEO - you need:
    • Unique meta titles
    • Unique mest descriptions
    • H1 tags on every page
    • An xml sitemap

Building your website on HubSpot helps to solve many of these, although even the HubSpot platform cannot get a perfect score due to page loading issues that relate to their current infrastructure. 

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies

View solution in original post

ChrisSnell
Member

Thanks, Phil!

 

Chris

0 Upvotes