Importing historical data from Google Analytics?

[LWohlman]

We implemented Hubspot Nov 2023. Is there any way to import Google Analytics data before that date so I can generate comparison reports? 

[TSburv]

Hello,

You can use Skyvia to import historical data from Google Analytics into HubSpot. This allows you to access and analyze pre-November 2023 data for generating comparison reports. Skyvia is user-friendly and simplifies the data transfer process.

You can find more information here.

[johntea · Accepted solution]

Hi,

To generate comparison reports, you may need to use other tools or methods to gather historical data. Some options include:

Manual Data Entry:

If you have access to historical data, you can manually enter the information into your reporting system.

Third-Party Tools:

There are third-party tools and services that specialize in data integration and historical reporting. These tools may help you import and analyze historical data alongside your current Google Analytics data.

Google Analytics Reporting API:

You can use the Google Analytics Reporting API to retrieve data programmatically. While this won't provide historical data from before the setup date, it can be useful for automating the retrieval of current and future data.

Always check the latest documentation from Google Analytics and any third-party tools for updates & feel free to ask for more information and features and capabilities may change over time.  

[LWohlman]

Hi John - I have the GAR API set up, but it only reports from when we added Hubspot. I like Hubspots interface so much more than GA4 so I was hoping I could get historical data and avoid the GA4 platform for reporting. But it's a bigger lift than I had assumed.