Identify which emails are going into spam folders

SOLVE
JSchneider90
Participant

Hello,

 

Two questions:

 

1. We are using a .org email address and curious if there are any best practices to ensure your domain, particuarly as a .org email address, doesn't end up in spam folders.

 

2. Is there an out-of-the-box report from HubSpot that shows which emails went into a spam folder? Curious if that's under deliverability or if this info can be measured.

 

Thank you,
Jack

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2 Accepted solutions

Accepted Solutions
karstenkoehler
Solution
Most Valuable Member

Hi @JSchneider90,

 

I'm not aware of email service providers treating .org email sending domains differently. If you follow email deliverability best practices, you should be good. For an overview, I can recommend @kaburke's excellent email deliverability listicle. Most importantly, make sure you have connected your email sending domain and set up email authentification (SPF, DMARC).

 

Regarding your second question, there isn't an out-of-the-box report for this. Using the custom report builder under Menu > Reports > Reports > Create custom report (available in Professional and Enterprise subscriptions), you can create a report on marketing email events. There is an option to visualize the Count of reported spam. Let me know if you need assistance creating this report.

 

The by far easiest way to access this information is however under Menu > Marketing > Email in the Analyze tab:

 

karstenkoehler_0-1626897669222.png

 

Scroll down to Email data chart and change the dropdown to Marked spam:

 

karstenkoehler_1-1626897700916.png

 

You can of course always navigate to a specific email and check the number of contacts who marked your email as spam for this individual email.

 

Let me know if you have any follow-up questions!

 

 

Karsten Köhler
Freelance Digital Marketing Advisor

Beratungstermin mit Karsten vereinbaren


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webdew
Solution
Top Contributor | Diamond Partner

Hi @JSchneider90 ,

I had a look in the library for a spam report there isn't a template report there. But you can analyse this in Email tool: Marketing > Email > Analyze

https://prnt.sc/1eb7v05
Scroll down Analyze tab to the end, spam report with of particular emails: https://prnt.sc/1eb8mjk

I could not see any recommendations with regards to specifically .org addresses.

but we do have some really great resources on email deliverability if you would like me to find them and forward those on to you:

https://knowledge.hubspot.com/email/email-deliverability-best-practices

https://blog.hubspot.com/blog/tabid/6307/bid/30594/a-marketer-s-guide-to-getting-past-email-spam-fil...

 

These are fantastic resources with lots of tips on how to improve deliverability.

Hope this helps!


If we were able to answer your query, kindly help the community by marking it as a solution.

Thanks and Regards. 

View solution in original post

2 Replies 2
karstenkoehler
Solution
Most Valuable Member

Hi @JSchneider90,

 

I'm not aware of email service providers treating .org email sending domains differently. If you follow email deliverability best practices, you should be good. For an overview, I can recommend @kaburke's excellent email deliverability listicle. Most importantly, make sure you have connected your email sending domain and set up email authentification (SPF, DMARC).

 

Regarding your second question, there isn't an out-of-the-box report for this. Using the custom report builder under Menu > Reports > Reports > Create custom report (available in Professional and Enterprise subscriptions), you can create a report on marketing email events. There is an option to visualize the Count of reported spam. Let me know if you need assistance creating this report.

 

The by far easiest way to access this information is however under Menu > Marketing > Email in the Analyze tab:

 

karstenkoehler_0-1626897669222.png

 

Scroll down to Email data chart and change the dropdown to Marked spam:

 

karstenkoehler_1-1626897700916.png

 

You can of course always navigate to a specific email and check the number of contacts who marked your email as spam for this individual email.

 

Let me know if you have any follow-up questions!

 

 

Karsten Köhler
Freelance Digital Marketing Advisor

Beratungstermin mit Karsten vereinbaren


Did my post help answer your query? Help the community by marking it as a solution.

View solution in original post

webdew
Solution
Top Contributor | Diamond Partner

Hi @JSchneider90 ,

I had a look in the library for a spam report there isn't a template report there. But you can analyse this in Email tool: Marketing > Email > Analyze

https://prnt.sc/1eb7v05
Scroll down Analyze tab to the end, spam report with of particular emails: https://prnt.sc/1eb8mjk

I could not see any recommendations with regards to specifically .org addresses.

but we do have some really great resources on email deliverability if you would like me to find them and forward those on to you:

https://knowledge.hubspot.com/email/email-deliverability-best-practices

https://blog.hubspot.com/blog/tabid/6307/bid/30594/a-marketer-s-guide-to-getting-past-email-spam-fil...

 

These are fantastic resources with lots of tips on how to improve deliverability.

Hope this helps!


If we were able to answer your query, kindly help the community by marking it as a solution.

Thanks and Regards. 

View solution in original post