Huge website traffic drop off in November 2019. Looking for help to explain.SOLVE
I'm running the Traffic Analytics report in Hubspot from 09/01/19 - 12/02/2019, frequency of Daily. I'm looking at the top graph by Sessions.
From this report in Hubspot the traffic to my website appears fairly steady and has an almost predictable pattern.
When I look at this same report in Google Analytics, I have a severe drop off that began in November 2019. For example, on November 18, on the Hubspot report there's a session spike that shows 232 sessions that day. That same day in Google shows 35 sessions.
I realize that Hubspot and Google do not report the same way. My ask today is if you have any insight as to why Google is suddenly showing very little traffic to my website while Hubspot is still showing the predictable pattern and no significant changes.
Did something change in GA that I am not aware of?
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