Hubspot forms & Google Analytics Tracking


Hi! This is my first post. I'm wondering why I'm seeing such a large discrepancy between my Hubspot form submissions and analytics conversions. I'm tracking most goals in analytics using destination and all goals fire when I test through tag manager. Has anyone experienced this issue before?

2 Replies 2
Top Contributor | Diamond Partner

Hi @sbarber , 


I've experienced this before and this was due to the IP filtering I set in HubSpot (and not in Google Analytics). I would advise you to take a look at this and make sure you use the same filtering on both. Hope this helps!


Kind regards,



Contributor | Diamond Partner

Did you check your tag manager setup to make sure that the form submissions can only fire once per page? It is in a drop-down under advanced settings. If you don't check it you can get multiple trigger fires when a form is submitted.

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