I'm having a hard time figuring what upgrades are needed to get the full functionality of video analytics with HubSpot. I currently have the most basic features with HubSpot video, but what if I want to create workfows based on certain video analytics, create lists based on video views, or view detailed video metrics on a Contacts profile.
Hubspot's default video functionality is powered by Vidyard which is available if you have Hubspot Pro or above (and doesn't require a Vidyard account.) At the moment it looks like the only place you van see video analytics data (using the default video functionality) is in the associated landing page performance report: https://knowledge.hubspot.com/integrations/use-video-in-hubspot#analyze-your-video-performance
There's lots of discussion about viewing video analytics data in a contact record and triggering workflows based on activity in the Vidayrd integration article above, I'm thinking (but don't know for sure that) this perhaps requires a paid Vidayed subscription: https://www.vidyard.com/integrations/hubspot/ (their pricing table mentions advanced analytics.) Maybe worth contacting Vidyard to confirm.
Matthew Shepherd
Freelance HubSpot Consultant CRM Consultant | SEO Specialist
Hubspot's default video functionality is powered by Vidyard which is available if you have Hubspot Pro or above (and doesn't require a Vidyard account.) At the moment it looks like the only place you van see video analytics data (using the default video functionality) is in the associated landing page performance report: https://knowledge.hubspot.com/integrations/use-video-in-hubspot#analyze-your-video-performance
There's lots of discussion about viewing video analytics data in a contact record and triggering workflows based on activity in the Vidayrd integration article above, I'm thinking (but don't know for sure that) this perhaps requires a paid Vidayed subscription: https://www.vidyard.com/integrations/hubspot/ (their pricing table mentions advanced analytics.) Maybe worth contacting Vidyard to confirm.
Matthew Shepherd
Freelance HubSpot Consultant CRM Consultant | SEO Specialist