How to track where a newsletter sign-up contact came from?

[amcmullin]

This might be a very simple thing, but my team is unsure how to track where an email contact came from. We have access to the newsletter sign up list and can see the emails listed, but we're unsure how these people got to us and signed up (ie. was it through the google ad, Facebook ad, direct traffic from the website?). 

Is there is a simple tool through Hubspot to track this, or will we have to set up Tracking URL's through Hubspot, or set up UTM parameters? 

Thank you 

[Aleeson]

Hey there- Thanks for engaging with the community!

You could set up tracking UTMs, etc- But the Original Source Properties may be of some use to you here, they give ever-more granular info on where the Contact came from before they converted. If you want info on exactly where they converted, you can also check the First Conversion Property.

Hope this helps!

Al