How to remove log in clicks from session in marketing performance dashboardSOLVE
Apr 20, 2019 8:28 AM
We sell a SaaS B2B app in the cloud. We sell a product that all employees of a company use on a weekly basis.
A lot of our visitors come to our website to log in to our platform (no real intent to buy). In my marketing dashboard, I can see that sessions increase as we sign up more and more customers. How can I remove these sessions from the dashboard? Is there something I can do in our website to avoid tracking sessions that only go to the home page and log in immediately? How do I mitigate the mitigate the impact of these visitors?
Thank you for any advice.
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Apr 21, 2019 5:58 PM
I think – with the Reporting Add-on – you can filter by Lifecycle Stage and remove Customers from your Reporting. You may need a Workflow to make everyone logging in a Customer.
Not sure because we don't use the Reporting Add-on (I think it's overpriced and should be included in HubSpot Marketing Pro).
Alternately, you can set up a segment – with exclusions – using Google Analytics.
Apr 22, 2019 11:32 AM
Been following this thread, and @Mike_Eastwood is spot on (which is why we've hesitated to post here until now).
- Filter desired IPs
- Filter HubSopt reporting by Lifecycle Stage (yes. it's possible)
- Filter segments in GA (we'll come back to this later)
Original question: A lot of our visitors come to our website to log in to our platform (no real intent to buy). In my marketing dashboard, I can see that sessions increase as we sign up more and more customers. How can I remove these sessions from the dashboard?
Short Answer: You can't from within HubSpot. (not exactly)
The "visitors with no intentions of buying" AND "employees of customers using the Login link on your site" will continue to muddle the stats in your use case.
A better solution would be to separate actual customer login from everyone else. These stats may/should already exist within your platform -- (only you know that).
No HubSpot elegant way around this. However, using a HubSpot Smart CTA for the Login link may help ... some. Just not sure if it's worth the effort for your use case since it will still only get you part the way to where you want to be.
When using a HubSpot Smart CTA, the referral source stats can be broken out. Breaking out the CTA referral source stats will at least help you identify direct traffic -- much of which may/should be those "employees of customers" that are the crux of the matter.
Finally, as earlier promised, Google Analytics Behavior Flow reporting will allow you to drill down into sources for those visitors who land on your homepage and immediately click the Login link.
Unfortunately, due to the Login link living on your homepage and to the fact that you don't track who customers (and their employees) are unless/until they actually login, you may want to ...
- whip out all the kung fu in this entire thread
- use GA for tracking instead
- consider separating login for actual customers (and their employees)
Good luck with your project.
Hope that helps.
Chief HubSpot Consultant
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