How to keep track of conversions/contacts that call via Google Ads, within Hubspot? (#adcalls)

[Jordy_Beyond]

One of my clients is receiving most of their leads via clients that make a call after clicking on a google ad -via the call extension-.

Currently these contacts are being copied into Hubspot by sales via the Gmail integration. This causes 80% of lead inflow being labeled as "offline source". However, at least 50% of these leads should be labeled "Paid".

Is there a way to track the lead source of these leads in a better and smart way?

(software used to track our calls is Adcalls)

[DianaGomez]

Hi @Jordy_Beyond, 

Thanks for reaching out to the Community. 

I understand that you would like to find a way to receive contacts from Google Ads in HubSpot and be able to track their source correctly. In that case, I highly recommend connecting your Google Ads account with HubSpot. This will allow you to seamlessly integrate your advertising efforts and collect valuable data.

You can find the steps here: Connect your Google Ads account to HubSpot.

Hope this helps,

Diana

[Jordy_Beyond]

Thank you for the response Diana. My Google Ads account is connected and I can see all the contacts that converted via Google ads by submitting a form. However, the contacts that make a direct call via Google Ads call extension and enter our Hubspot system at a later point aren't tracked...

[DianaGomez · Accepted solution]

Hi @Jordy_Beyond, 

Thank you for the details!

After investigating I want to provide you with some information regarding HubSpot's ability to track phone calls made through your "call tracking" on Google Ads.

HubSpot primarily tracks ads using the parameters that are automatically added to the URL when a contact clicks on an ad. However, certain requirements need to be met for us to track these ads. You can find more details about these requirements here: Requirements for tracking Google Ads.

Unfortunately, phone calls do not allow HubSpot to track the ad click using these parameters. As a result, we are unable to track these calls within our system.

Hope this helps clarify,

Diana

[SB481]

Hi there, is tracking a phone call made from google ads still not possible? As per the above.

Does anyone have any further advice on how to accurately reflect the number of phone call conversions from google ads in hubspot?