How to funnel report conversion rate change over time?
SOLVE
I want to create funnel conversion reports that track changes over time, but I am struggling and I think Hubspot can't do it. So, do you know how I can do this:
MQL-SQL conversion rate, per month, for direct traffic (to see how the conversion rate for this specific source changes over time).
Indeed. If you really need to know that information I think you will probably need to look at exporting data to warehouse and using a BI tool, ie. Tableau, Looker or PowerBI. This kind of report will need date-based data that I don't think exists in HubSpot so you may not be able to look back past the date of finding the solution.
How to funnel report conversion rate change over time?
SOLVE
Hi Phil, I've done that already, with 2/3 funnel reports side-by-side for different years/months - it's interesting, but doesn't get me there;) To be able to see the historical MQL-SQL conversion rate trend of e.g. organic search Vs social, or ad campaign cluster per region, is the goal...
I think it's not possible to mangle the funnel conversion rate info in custom reports, is it?
Indeed. If you really need to know that information I think you will probably need to look at exporting data to warehouse and using a BI tool, ie. Tableau, Looker or PowerBI. This kind of report will need date-based data that I don't think exists in HubSpot so you may not be able to look back past the date of finding the solution.
How to funnel report conversion rate change over time?
SOLVE
Thanks Phil. It helps in that, yes, I agree, I need an alternative solution;)
It would be great if the funnel data was available in Hubspot custom reports. It would also be great if ad data for cost per impression/contact/MQL etc. was available in custom reports.
It's a bit frustrating when I can see the data in other reports and in the ad tool - but then I cannot report on it in a meaningful actionable way.