Reporting & Analytics

auto-mate
Contributeur de premier rang

How to do attribution over time reporting for an interaction source?

I want to track how the effectivess of our email marketing and organic social is changing over time.

 

I can create an attribution report for e.g. this year's MQLs, interaction source, linear model. That's great. I can see email marketing and organic social columns.

 

But I am limited by the date range options.

 

What I would like to be able to do (I think) is be able to filter the report by interaction source (so I could just show email marketing in one report) and then have a "frequency" option or similar set to "monthly" so I could show month-by-month and (hopefully) show how our email attribution is improving over time.

But I don't think this is possible - so, is there another way to get something similar?

3 Réponses
auto-mate
Contributeur de premier rang

How to do attribution over time reporting for an interaction source?

OK, further inspection... there is no Frequency option in the attribution report builder view. But there is a Frequency option in the "customize" view.

Problem is, it does not seem to function. If I change the frequency to month or quarter, I do not get multiple columns as expected - is this a bug or a feature?

Attritest.PNG

webdew
Guide | Partenaire solutions Diamond
Guide | Partenaire solutions Diamond

How to do attribution over time reporting for an interaction source?

Hi @auto-mate ,

These are the date ranges that we get reports:

webdew_0-1637056334419.png

 

Hope this helps!


If we were able to answer your query, kindly help the community by marking it as a solution.

Thanks and Regards.
 

auto-mate
Contributeur de premier rang

How to do attribution over time reporting for an interaction source?

HI, I don't think you've got an attribution report in your screenshot. Attribution reports don't have the "frequency" option that contact reports have. That's what I alluded to in the OP. 

 

Or is your screenshot something else?