How can we segment Facebook Messenger visits?

garystockton
Regular Contributor

Hi, I am interested in learning how best to tag URL's we are using in our messenger bot campaigns.  Occasionally, we will send a broadcast to our Messenger subscribers using ManyChat.  I'd like to measure how much traffic this is generating to our blog.   So, would we use UTM parameters in the URL? for example  utm_medium=social  and utm_source=messenger  ?  or is there a more standard way to tag these URL's so traffic can be broken out in Google Analytics?

 

 

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jennysowyrda
Community Manager

Hi @garystockton,

 

I want to tag in some subject matter experts to see if they have any thoughts on this matter; @Yeti_Mike@ConnorSlivensky@MFrankJohnson do you have any suggestions? 

 

Thanks,
Jenny


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ConnorSlivensky
Advisor

I believe if you hook in your GA to HubSpot you can set UTM terms and groups to break-down traffic by the campaign. It should be an option under the Ads section.