How can I see the amount of traffic from UTM content tags within a specific campaign?

[DCarlin6]

We have run a campaign that included LinkedIn posts that we manually set up UTM tags for. The Content tag was used to differentiate specific posts. 
How can I see how much traffic came from each of these posts in HubSpot? The tracking URLs have the same campaign, source, medium and term. 
From what I can tell, the campaign reporting only drills down as far as the medium tag, and there is no way to filter the UTM content reporting to only show a specific campaign, meaning you have to search out individual content tags which seems ridiculous. 

[danmoyle · Accepted solution]

Hey @DCarlin6. Welcome to the Community. Unfortunately as you're experiencing, HubSpot's current campaign reporting capabilities don't give you an easy way to view traffic from specific UTM content tags within a single campaign. The first thing I'd suggest is adding your insights to this idea here for the product mangers to see - they may update the features if enough folks want the same functionality.

In my experience, in order to see traffic from individual LinkedIn posts with different UTM content tags, you have a few limited options.

You can create custom reports in HubSpot that include UTM parameters, including the content tag. However, this may require additional setup and might not be as intuitive as campaign-level reporting. I'd add this to a campaign dashboard, bringing in all of your reports for that specific campaign into one spot.

You could also create custom properties for each UTM parameter, including utm_content, and map them to your tracking URLs. This allows you to track all UTM parameters for a contact, but it requires additional configuration. It also doesn't help the current campaign, but it might help in the future. 

Not ideal, but you could also analyze the campaign outside of HubSpot by exporting your campaign data to analyze it in a spreadsheet or other analytics tool to filter and sort by UTM content tags.

Hopefully this helps a bit. 

[kennedyp]

Hey @DCarlin6! The Analyze Individual Campaigns Knowledge Base article walks you through which reports will be sorted by which terms. Your goal would be to search by campaign term, correct? 

I'd like to invite @Ben_M, @Lucila-Andimol, and @Jake_Lett to the thread! Hey y'all-- any best practices for reporting on campaign terms? 

Best,

Kennedy

[DCarlin6]

I did look into that as well, but it will only show an unfiltered list of all UTM_Content tags at once - there's no way that I could see to filter it to just one or more specific campaigns. This means manually searching for the content tags we used using 'Search in page' in the browser.  

[kennedyp]

Thanks for that additional context! Let's see if any other expert on the subject matter can share some advice. Hey @danmoyle, @StjepanGrcic, @Dan1 do y'all have any tips to share for reporting on these filtered tags?

[danmoyle]

Thanks for the tag @kennedyp 😊