Help! Is anyway to capture source at a conversion event (Subtitle - Solving For Offline Souce)
SOLVE
Hi all,
I'm looking to solve an attribution problem for our marketing team for lead source and wondering if anyone can help here.
As we are in the Higher Ed space, a larger portion of our database has been sourced from list uploads and are tagged as "Offline source." The problem is marketing does not consider a lead a lead until a conversion event is reached (Form submit), so I'm looking for a way to either update the original source field when a contact tagged as Offline Source" converts on a form or update a custom field in a similar manner. The problem is I don't see a way to pull this value when a form is completed in Hubspot.
Scenario to below to illustrate.
Contact is uploaded to our database in Q42019 & tagged as "Offline Source".
The contact finds a link to our site on a news article in Q2-2020 and completes a "Free Chat Bot Form" on our site.
In Ideal World: The original source is then updated to Referral or direct.