Reporting & Analytics

IRon6
Member

Email nurture campaigns

Hi all,
I am wondering what's the best and scalble way to manage my nurture campaigns reporting. 

I've structured it in a way that each campaign has it's own workflow and list.

The thing is, I have emails that show in diverse campaigns. 
I don't want to duplicate each email for each campaign because the emails are changing frequenctly, and I'm also interested in making A/B tests so to create a unique one for each campaigns seems  a hassle to me. 

On the other hand, I do want to report for example, how many sessions each email had generated, segmented to campaigns. 

I thought of using different links with smart modules in the email, but this can be a hard work too.

Anyone dealed with this kind of issue before and can share some insights on how you manage your campaigns reporting? 

Thank you!

0 Upvotes
1 Reply 1
TiphaineCuisset
Community Manager
Community Manager

Email nurture campaigns

Hi @IRon6 

 

Thank you for reaching out.

 

I want to tag some of our experts here - @APrigent @ClaraDelabrosse @Bruno_Teixeira do you have any advice or suggestion to share with @IRon6 on this? 

 

Thank you!

Best

Tiphaine


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